Guides

Learn what’s hidden in your images.

Photo apps and GPS location pins drifting out of a photo, showing hidden location metadata

Remove location data from photos

Find and remove GPS and location metadata from photos on phone and desktop, then verify it is gone. Browser-based, no upload, works with JPEG, PNG and WebP.

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Instagram icon over a photo with AI metadata marks leaving the frame, illustrating the AI info label

Instagram AI info explained

Why Instagram shows an AI info label, what C2PA, IPTC or XMP metadata triggers it, and how to clean supported metadata before you post. Limits and appeals explained.

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X (Twitter) icon with AI provenance metadata streaming out of a photo

Made with AI on X explained

X's Made with AI label can come from your Content Disclosure toggle or from X's own detection. What it reads, how to check your file, and what cleaning can and cannot do.

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ChatGPT (OpenAI) icon with C2PA and image metadata leaving a generated photo

ChatGPT image metadata

ChatGPT images can carry C2PA Content Credentials and XMP metadata that trigger AI labels. See what's attached and how to remove it locally in your browser.

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Adobe Illustrator and Photoshop icons with Content Credentials embedded in a photo

Adobe Firefly Content Credentials

What Adobe Content Credentials record on Firefly and Photoshop exports, why platforms show a label, and how to inspect and remove them locally in your browser.

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Camera photo with GPS, time, aperture and ISO EXIF metadata flowing out of the image

What is EXIF metadata?

EXIF is the camera data stored inside a photo: model, settings, timestamps and often GPS. Learn what it contains, where it lives and how to remove it.

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Photo with signed C2PA Content Credentials, edit history and provenance data flowing from the image

What is C2PA (Content Credentials)?

C2PA, or Content Credentials, is provenance data embedded in a file. Learn what it records, which formats carry it, and how to check or remove it locally.

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Photo with XMP metadata cards for creator, keywords, workflow, edit history and rights

What is XMP metadata?

XMP is extensible metadata stored inside images, used for editing history, creator fields and workflow data. Learn what it holds and how to remove it.

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Photo with IPTC editorial metadata for caption, copyright, credit, keywords and source

What is IPTC metadata?

IPTC metadata carries editorial, descriptive and rights information inside images. Learn what it stores, where it lives and how to remove it locally.

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Image split between removable file metadata and a pixel-level AI watermark shown under magnification

AI watermark vs metadata

AI marks come in two kinds: file metadata such as C2PA, and pixel-level watermarks such as SynthID. Learn the difference and what a cleaner can remove.

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JPEG photo with APP1 EXIF and XMP, APP2 ICC, APP11 C2PA, APP13 IPTC and COM metadata segments

JPEG metadata explained

Where JPEG metadata lives — APP1 EXIF/XMP, APP11 C2PA, APP13 IPTC — what it can reveal, and how to remove it locally in your browser.

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PNG image with eXIf, tEXt, iTXt, iCCP, tIME and caBX metadata chunks flowing from the file

PNG metadata explained

PNG files store metadata in chunks such as eXIf, iTXt, iCCP, tIME and caBX. Learn what a PNG can carry and how to remove it locally.

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WebP image with RIFF container metadata including EXIF, XMP, ICCP and C2PA chunks

WebP metadata explained

WebP stores metadata in RIFF chunks such as EXIF, XMP, ICCP and C2PA. Learn what a WebP file can carry and how to remove it locally in your browser.

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Smartphone HEIC photo with EXIF, GPS, XMP and C2PA metadata flowing from the image

HEIC metadata explained

HEIC files from iPhone store camera, location and editing metadata in ISO-BMFF boxes. Learn what they carry and how to remove it in your browser.

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AVIF photo with ISO-BMFF container, EXIF, XMP and C2PA metadata blocks flowing from the image

AVIF metadata explained

AVIF is a modern ISO-BMFF image format that can carry EXIF, XMP and C2PA metadata. Learn what it stores and how to remove it locally in your browser.

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